January 15th 2025

The value of Big Data: How analytics differentiates winners

Big Data is quickly becoming a critically important driver of business success across sectors, but many executives say they don’t think their companies are equipped to make the most of it. Bain & Company surveyed executives at more than 400 companies around the world, most with revenues of more than $1 billion. We asked them about their data and analytics capabilities and about their decision-making speed and effectiveness.

 
The results were surprising: We found that only 4% of companies are really good at analytics, an elite group that puts into play the right people, tools, data and intentional focus. These are the companies that are already using analytics insights to change the way they operate or to improve their products and services. And the difference is already visible.

These companies are:
•    Twice as likely to be in the top quartile of financial performance within their industries
•    Three times more likely to execute decisions as intended
•    Five times more likely to make decisions faster


Source: bain.com