TransUnion launched a suite of solutions, named Prama, to assist companies in evaluating and exploring valuable corporate data more efficiently. The Prama portfolio leverages latest technologies to harness big underlying data sets and applies advanced analytics solutions to facilitate better decision making.

Immense volumes of valuable business data are created every day and companies find it difficult to gather and analyze such data to run the business effectively. Prama facilitates efficient data evaluation and helps customers take business decisions taking into account the market conditions. It also helps in analyzing how the changes in business strategy would affect the top line.

Prama Insights deals with confidential information about almost all credit active consumers in the United States. Such data would help lenders gain a clearer insight and offer better customer benefits at each touchpoint. Prama Insights includes two modules, namely, Market Insights and Vintage Analysis. The Vintage Analysis Module would help customers assess underwriting policies, predict losses, calculate loan profitability and define appropriate market strategies, while Market Insights would measure the user’s own business performance against industry peers.