Data preparation software vendor Trifacta has launched its first formal channel partner program and is setting goals to double the number of reseller, consulting and technology partners it works with in the next year.

 Trifacta, founded in 2012, is also looking to grow the percentage of its sales in which the partner makes the sale and supports the product to more than 50 percent.

"It's important for us to aggressively embrace the partner ecosystem," said CEO Adam Wilson in an interview with CRN before Tuesday's unveiling of the program. "We see the partner ecosystem as incredibly critical to the success we've had to date."

Trifacta, based in San Francisco, develops "data wrangling" software for transforming raw, complex data into clean, structured formats for analysis -- seen as one of the biggest challenges in data analysis processes.

"The biggest barrier in adoption of data science today is shaping raw data for value added analysis," said Asif Hasan, a co-founder of Quantiphi, a Marlborough, Mass.-based solution provider that resells Trifacta's software. Trifacta's technology "enables us to help our clients overcome this barrier and harness the full potential of big data analytics," he said in a statement.

 Trifacta has been working with partners almost since its beginning, and 46 percent of the company's deals today are either "partner-sourced or heavily partner-influenced," Wilson said. Many of the company's most successful customer implementations are cases in which partners combined the Trifacta product with their own best practices and expertise, he added.
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