Machine learning and IoT analytics can fit into their businesses.
It's not to say these things can't deliver value to businesses. But without a clear use case in mind, businesses would be better off focusing on more traditional applications, with proven value propositions. A total of 88% of respondents said they are currently successful with BI and analytics, leaving just 12% who consider themselves unsuccessful.
One reason for high success numbers is the percentage of employees within an organization who use BI and analytics tools. Fewer than 15% of respondents said their organizations currently employ a chief data officer or chief analytics officer. A lot of cultural factors need to be considered, such as which use cases make sense and which employees should be involved. He said simply installing software is unlikely to lead to gains for the business.