February 8th 2025

Big data analytics touching our lives every day

The world is becoming more and more digital every day. Big Data is one of those mega trends that will impact everyone in one way or another.  Welcome to theeveryday world of "Big Data," the explosions of facts, maps, products, books, calls, references, smartphone apps, trends, videos, advertisements, surveys — all of the sense and nonsense that is literally at your fingertips, 24-7, every day from now on.

 

Big Data is all that everything we do in our lives to leave a digital trace (or data), which we (and others) can use and analyze for betterment of our lives.

Here are some real-life examples of how big data is used today right from cradle to grave:

  • In hospitals, pediatric unit looking after premature and sick babies is generating a live steam of every heartbeat. It then combines them with historical data to identify patterns. Based on the analysis the system can detect infections even before the baby would show any visible symptoms, which allows early intervention and treatment.
  • Fitness wristbands from Nike & Fitbit collects daily data about how fast we walk or jog, how many steps we have taken, the calories we have burnt each day, our sleeping patterns and other streams of data which are then combined with our health records by doctors & insurance companies for better wellness programs.
  • In schools & colleges streaming videos courses and data analytics helps teachers track student’s progress, tailor the content to their abilities & predict how a student will perform.
  • SmartThings, a company helps with installing motion, moisture and other sensors in your home to collect data & keep you posted on what is happening at home & control all the devices via an app on the iPhone while you are away.
  • While we daily drive on the roads, our smartphones sends our location information & how fast we are moving, which then combined with real time traffics to give us optimal routes to avoid traffics. Even combined with our location apps like AroundMe gives you nearby restaurants, banks, gas stations and lot more.
  • When we go for shopping our loyalty card data is combined with our purchase history & social media data to give us coupons, discounts and personalized offers.
  • Finally companies like EarlySense are developing wellness & sleep monitoring sensors that go under the bed mattresses & automatically detects monitors, and records heart rates, breathing rates, motion and sleep activity as soon as a person gets into bed. The data collected by the sensor is wirelessly sent to smart phones and tablets, where it can be further analyzed.

Read mora at Smartdatacollective.com