The future of customer experience is artificial intelligence. Artificial intelligence is popping up everywhere and changing how customers interact with brands. In fact, by 2025, an estimated 95% of customer interactions will be supported by AI technology.

From chatbots to automation, artificial intelligence helps brands learn more about their customers to enhance personalization. Here are just a few of the ways brands are leveraging artificial intelligence and machine learning to make customer experiences better:

Infiniti Research, a market intelligence solutions provider, has announced the completion of their most recent article on the difference between business intelligence and business analytics. With the rapid increase in the volume of data produced and stored by organizations, businesses have started trying to figure out advanced ways to handle the data at their disposal. Business analytics and business intelligence solutions help in providing insights that help manage high volumes of unstructured data.

Currently, majority of corporate data sources includes data generated from enterprise applications along with cloud-based and social network data. Organizations globally are focused on finding solutions to optimize their business operations, widen their customer base, and increase market share, with an aim to drive long-term productivity. Business analytics solutions are utilized in the analysis and retrieval of this massive and growing volume of discrete data.

The Most Critical Business Intelligence Trends To Bear In Mind For 2018

Data is invaluable to all companies, from budding startups to global enterprises. This growing commodity is triggering organizations to deploy business intelligence solutions that will elevate and accelerate data-driven decisions.

Successful organisations are prioritising a modern business intelligence approach, and in turn, priming their workforce to be the most analytically savvy generation ever seen. For a competitive edge in 2018, organisations must recognise the strategies, technologies, and business roles that can enhance their approach to business intelligence.

A few weeks ago, my wife pulled me into a big name department store to look for an engagement gift for a friend. I rarely set foot in department stores anymore and I thought the experience might be nostalgic, even fun. Within seconds I was full of regret. Trying to navigate floors and floors of haphazardly organized, uncurated stock in search of a specific product wasn’t just frustrating, it was defeating—second only to the difficulty in trying to flag down an actual salesperson to help us out.

Nearly half of companies plan to run their business on cloud infrastructure within three years

Businesses are rapidly embracing cloud infrastructure (IaaS) to boost performance and innovation levels, new research from Oracle has revealed.  While negative perceptions around security, complexity and loss of control still present barriers to adoption, they are shown to be outdated myths, with those that have moved to IaaS proving the reality is far more positive.

With all the things B2B companies must do to be successful, customer experience has never been much of a focus. However, the mindset of companies in the space is changing with new technology and opportunities. Although most B2B companies realize that customer experience is important, fewer than a quarter of companies actually emphasize it. The companies that put effort into creating a strong customer experience see higher revenue growth than their peers, showing the importance of prioritizing customer experience.

Customer experience management is generally the domain of the chief marketing officer (CMO) and the marketing department. Information governance usually falls into the domain of attorneys and records managers. It’s time these two groups got together to explore ways they can serve their organization’s mission better as a team.

It’s all about the customers. And their information. And their trust and loyalty.