Teradata Corporation, a global leader in analytic data platforms, marketing applications and consulting services, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report.

Pioneering predictive analytics vendor RapidMiner announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the first "Gartner Magic Quadrant for Advanced Analytics Platforms".(*) The full report is available on the RapidMiner website.

Pioneering predictive analytics vendor RapidMiner announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the first "Gartner Magic Quadrant for Advanced Analytics Platforms".(*) The full report is available on the RapidMiner website.

According to a new IBM study, the vast majority of chief financial officers (82 percent) see the value of integrating enterprise-wide data, but only 24 percent think their team is up to the task. This marks a 205 percent increase in the gap between the importance of data and the ability to exploit its value since the question was first asked in 2005, showcasing a critical divide in the skills and capabilities for today’s finance teams.

Luminar, PubMatic and Lotame Solutions Inc. are living proof that marketing and advertising are two of the killer applications for big data technologies like Hadoop, according to officials at the three firms, as well as IT industry analysts.

When it comes to business intelligence, advanced analytics provides companies big and small with the ability to get a more in-depth insight into their data. This can create profitable advantages especially when the big data is mined for information pertaining to customer bases, marketing strategies and other profit-generating information. The potential advanced analytics can offer has resulted in a push for tools that can be used by professionals outside of the IT field, according to O'Reilly Media

Quite often, the focus of analytics efforts is highly skewed towards quantitative aspects and the qualitative efforts are either negligible or replaced by the executives’ “gut feeling”. It is imperative to understand how such a casual approach can hurt your business. 

Organizations are leveraging CRM (customer relationship management) technologies as a major part of their digital initiatives to enhance the customer experience, according to Gartner, Inc. Gartner said that demand for modern technology customer relationships is driving refreshed or expanded integration and usage of all areas of CRM software. The outlook continues to be positive for CRM as buyers focus on technologies that enable more-targeted customer interactions in multichannel environments.