Salesforce.com CEO Marc Benioff leaked on Twitter last Friday what could be a huge game changer for the business intelligence community. Benioff simply tweeted a photo of what appears to be the agenda for next month’s Dreamforce, Salesforce's annual conference.

IBM wants more companies to work with their data through Big Blue, and it’s hoping a freemium model will lower the barrier for entry to get them on board.The company announced a Watson Analytics tool on Tuesday that allows companies to upload data to the IBM cloud for free and then receive what the company claims will be predictive insights for businesspeople to use.

With data breaches at Google Inc (NASDAQ:GOOG) and Dropbox making headlines, computer professional Edward Snowden has warned people that care about their privacy to stay way from internet services such as Google, Dropbox and also Facebook.

Startup Prayas Analytics says it’s giving brick-and-mortar retailers a new way to reduce customer wait times and otherwise make their stores more efficient.

Well, what do we have here? A European series C round. Berlin-headquartered app analytics startup Adjust(if we can still call the company a startup) has raised a $7.6 million further round of funding from ACTIVE Venture Partners, and existing investors Target Partners, Iris Capital and Capnamic Ventures. Formerly known as Adeven, Adjust raised a $4.3 million round in June last year, adding to an earlier European-style “seven-figure” series A round of funding.

Uber is at it again, improving its alternative-cab service app after analyzing data on usage from its customers. This time, data scientists have come up with ways to figure out where exactly riders are headed, even in a densely packed city.

Teradata, a company that sells data-warehousing hardware and software for storing and serving corporate information, has pulled out its wallet for another big data business. Instead of buying software, as it did last month, today Teradata reached for a big data consulting company called Think Big Analytics.

The EQLIM startup, which means ‘region’ or ‘territory’ in Arabic, has launched, aiming to create a subscription service for real-time data about human activity in emerging economies. The Beirut, Lebanon-based startup wants to address the lack of data about the Middle East.